Lawrence Peryer

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Senior executive specializing in the applied convergence of technology, media, music and entertainment.  Broad expertise including general management, business development, operations, strategy, marketing and M&A.

• Digital business strategist for global music artists including AC/DC, David Bowie, Jonas Bros, Keith Richards, Madonna, Mariah Carey, Red Hot Chili Peppers, Rolling Stones, Sting, The Police, The Who and Tim McGraw, among others
• Pioneering business operator responsible for developing profitable digital businesses and business models in the entertainment space
• Executive producer of websites, DVDs, short films, broadcasts and special events
• Nationally recognized digital business expert: print, personal appearance and online media credits include Rolling Stone, Wall Street Journal, Billboard, Hollywood Reporter andothers

President & Founder—23 Omnimedia, Inc. (New York, NY) -  2008–Present

23 Omnimedia (www.23omnimedia.com) develops and manages new products and businesses for entertainment brands. Representative projects include:

• Developed new rights-exploitation models for Comedy Central
• Led pre-acquisition technical due diligence for global entertainment company S2BN Entertainment
• Developed and manage virtual goods licensing program for Pink Floyd
• Lead product development, project management, global licensing and catalog exploitation for Keith Richards’ Mindless Records; Produced releases for Keith Richards and the label
• Developed and executed social media strategy for Wines That Rock, a music-themed winery
• Lead artist acquisition and business development for officialCOMMUNITY, a leading provider of online community management and monetization services for music artists

 President—UltraStar Entertainment, LLC. (New York, NY) - 2001–2008

UltraStar (www.ultrastar.com) partners with major music and entertainment brands to develop and manage their online business presence through a combination of marketing and technical services; Since September 2007, a wholly-owned subsidiary of Live Nation.

• Contributed to initial business plan in 1997; engaged as consultant in March 2001; hired as SVP Marketing Services in January 2002; promoted to president in May 2005. Executive management and P&L responsibility; Departments overseen included business development, marketing, client relations, customer service, IT and finance; Reported directly to division CEO (who was also parent company Chairman)
• Grew revenue from $2M to $16M
• Connected artists’ online marketing efforts with those of their record label, tour, and sponsors; Lead cross-discipline teams to develop multi-media strategies for a diverse roster of artists across rock, pop, country and Christian
• Successfully negotiated marketing and promotions deals with Wal-Mart, Ticketmaster, AOL, Rolling Stone, VH1 and dozens of international concert promoters
• Led in-house product development in social networking, content syndication, e-commerce, wireless and digital that improved offerings to clients and enhanced customer experience
• Led client acquisition efforts, negotiated contracts and coached business development staff on pitches, deal analyses, proposals and term-sheets
• Identified business acquisition targets, negotiated deals, conducted due diligence, created post-acquisition integration plans, presented deals internally, implemented integration plans to drive synergies and savings
• Architected operational, product and marketing strategies to significantly drive revenue growth each year while maintaining ~35% operating margins and ~10% EBITDA.

Vice President, Marketing—IMIX.com, Inc. (Stamford, CT) - 1998–2001

IMIX.com was an online music company whose products allowed users to create their own compilation music CDs and video DVDs. Built and hosted private-labeled e-commerce solutions for major entertainment clients including Tower Records, WCBS-FM in NYC, and CDNOW.

• Negotiated strategic alliances with marketing partners; managed key relationships with major music retailers (Musicland, Transworld, Tower Records); leading web firms (MSN, CDNOW, AMFMi); and record labels (Warner Bros. Jazz, Elektra, Arista, Maverick)
• Conducted consumer research to name and brand the company
• Executive-managed customer service, business development, merchandising/sales promotion, B2B sales and creative services; developed and managed overall marketing strategy, grew staff from 3 to 30 with zero turn-over in internet boom job market
• Created successful sales strategies that grew revenues from $50,000 in 1998 to over $2MM in 2000 

 Account Relations Consultant—DoubleClick, Inc. (New York, NY) - 1997–1998

• Developed and trained a 6-person sales force in successful account management techniques
• Analyzed ad campaigns on the DoubleClick Direct advertising network
• Negotiated advertising contracts worth several hundred thousand dollars each with then-leading buyers of direct marketing including Cendant, Four Points Digital and CoolSavings.com

Director, Business Development—CD Universe, Inc. (Wallingford, CT) - 1996–1997

CD Universe is a pioneer in online music sales.

• Planned and implemented business launch plan; negotiated initial terms with suppliers
• Developed, applied and analyzed overall marketing/PR strategies; managed six-figure ad budget
• Grew sales from $0 to $10 million within 15 months using creative marketing tactics
• Managed graphic design team and outside vendor to develop site design and advertisements
• Designed and managed the ground-breaking Link Partners Program, a commission-based reseller affiliate program, one of the industry’s first
• Negotiated high-profile cross-promotion/co-branding programs with other Internet businesses

Owner—The Space Between, (New Haven, CT)                                                              1992–1997

The Space Between was an online/mail-order bookstore.

• Developed and implemented a business plan that secured Small Business Administration funding
• Created all marketing materials; developed and executed advertising/marketing strategies; managed storefront, online and mail-order businesses

Computer Science—Southern Connecticut State University: 1989–1991

Academy of Country Music, Altruik, Inc (advisory board), Capzles.com (advisory board), Country Music Association, Digital Video Professionals Association, National Academy Recording Arts & Sciences

Billboard Touring Conference (New York, NY, 2009) – Moderator “Brand New Key” Panel; ASCAP New York Sessions (New York, NY, 2009) – “Marketing from the Driver’s Seat”; Billboard Touring Conference (New York, NY, 2007) – “You Oughta Know” Panel; Web Marketing Conference (Monterrey, CA, 1999) - “Developing and implementing affiliate-marketing programs”; Web Advertising Conference (Monterrey, CA 1997) - “Online advertising ROI”; Internet in Business Conference (Amsterdam, 1997) - “Website promotion and marketing strategy”

REFERENCES AVAILABLE UPON REQUEST